Julien Fontaine
CEO & Founder
Global Luxury Asset Advisor
30+ years advising and representing
UHNWI, family offices and private
investors in luxury assets worldwide.

Julien Fontaine is the CEO of MUST PRESTIGE INTERNATIONAL, a global luxury asset advisory firm representing wealthy individuals, family offices, private investors, and business owners in the acquisition and disposition of exceptional luxury assets.
With more than 30 years of experience, he specializes in luxury real estate, superyachts, and private jets, discreetly representing clients across premier markets in the United States, Europe, and St. Barth. He advises clients at every stage, from sourcing privately curated opportunities and evaluating assets to negotiating, structuring, and overseeing transactions.
His advisory practice is entirely bespoke, built around each client’s objectives, lifestyle, and longterm interests. He places particular emphasis on discretion, confidentiality, disciplined asset selection, and capital preservation, helping clients make informed decisions regarding significant acquisitions and the composition of their portfolios.
Over the past 15 years, Julien Fontaine has negotiated and closed luxury asset transactions totaling more than US$500 million annually across multiple asset classes and international markets.
Through MUST PRESTIGE INTERNATIONAL, he brings together global market access, private client representation, and cross-asset expertise to serve clients seeking exceptional opportunities and highly discreet advisory services.